How I Actually Price a Business Website

Number of unique page templates, whether there's a CMS or admin dashboard involved, and how much custom design work is needed all matter far more than the page count itself.

A 20-page site built from 3 repeated templates is cheaper than a 6-page site where every page is uniquely designed.

Adding a contact form, WhatsApp integration, or Google Maps embed is close to free at this point — these are standard, not custom work, no matter how they're sometimes marketed.