The SEO Checklist I Run on Every Small Business Website

Every site gets checked for correct heading hierarchy, descriptive alt text on images, a submitted sitemap, and clean, human-readable URLs before it goes live.

Core Web Vitals get measured with real data, not just a lab score — a fast lab score with a slow real-world experience is a common trap.

Google Business Profile setup and consistent local citations matter more than most technical SEO tweaks for a local business — a restaurant or coaching institute usually gets more value from this than from another round of image compression.